UCaaS – Addressing the Needs of the Rapidly-Changing Small Business Market

These days, the small business owner wears many hats – from sales and marketing, to IT and Finance, and more. The need to streamline processes, cut costs and increase efficiencies in an increasingly mobile environment, is critical. Unified Communications as a Service (UCaaS) solutions such as those provided by Vonage, give small businesses the ability to become more efficient, productive and mobile, all while cutting costs and eliminating the need for on-site IT staff to manage on premise systems.

“Small businesses are faced with three big challenges when it comes to communications technology,” said Aaron Charlesworth, Vice President, Product Marketing at Vonage. “One is always being accessible to the customer. Second, having technical resources available in order to help implement and maintain a system. And third would be tying their communications system into other aspects of their business such as accounting. Making all those things work together is where the real magic of unified communications becomes a reality for the small business.”

Today’s small business owners are engaging with a rapidly evolving workplace – 45% of which are millennials. In fact, that number is expected to skyrocket to 75% by 2021. This increasingly mobile and distributed workforce expects their “office” to be wherever they are located – whether that is at home, in the car, visiting a customer or even at a local coffee shop. Therefore, it’s no surprise that according to the SMB Group, a growing majority of small businesses now regard mobility as an essential business enabler, with 60% saying mobile solutions are critical to their business.

Mobility is a key benefit to communications in the cloud. Mobile apps can fully integrate with the business phone system, enabling employees to make and receive business calls and text messages when they’re on the go, maintaining a consistent business presence, and accessing the same robust voice, video and messaging features they enjoy in the office. Additionally, with the adoption of bring your own device (BYOD) on the rise to rise, 59% of small businesses with 10 to 999 employees now support BYOD, a dedicated mobile app enables employees to keep their business and personal accounts separate on the same device.

Additionally, with 27% of small businesses indicating they have no IT support, UCaaS makes things easy by giving small businesses access to new features as they become available, providing them with the ability to scale up or down as needed, adding phone lines with the click of a mouse.

Finally, a UCaaS solution can easily integrate CRM solutions, billing software, and more with a VoIP system to extend the power and control of the phone system to a desktop. This helps small businesses become more efficient by leveraging the business-class tools they already use, wherever employees are and whenever they need to use them.

Satisfying the unique needs of small businesses, UCaaS solutions provide cost-effective, scalable, feature-rich communications that can help small businesses successfully compete with companies many times their size. This frees up business owners to focus on their bottom line, not their communications system.